RESEARCH QUESTIONS

 1. What is the effect of brand awareness on the consumer purchase decision of smartphone user?  

2. What is the impact of brand quality on the consumer purchase decision of smartphone user?  

3. What is the relationship between brand loyalty on the consumer purchase decision of smartphone user?  


Objectives of the Research  

The primary of this study of what is the outcome of brand equity on customer purchase decision, when it comes to smartphone.  

 

1. To examine the effect of brand awareness on the consumer purchase decision of smartphone user.  

2. To observe impact of brand quality on the consumer purchase decision of smartphone user.  

3. To investigate the relationship between brand loyalty on the consumer purchase decision of smartphone user. 

  

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