MAIN JOURNAL AS MAIN REFERENCE

 

For this research study, we decided to choose a journal by Muhammad Amir Adam and Sameen Nasir Akber.

We think that this research concept is interesting for us to determine the influence of brands specification towards consumer purchase decision on cell phone.

 

THE SOURCE LINK:

https://www.eajournals.org/wp-content/uploads/The-Impact-of-Brand-Equity-on-Consumer-Purchase-Decision-of-Cell-Phones.pdf