DATA ANALYSIS TECHNIQUE

 Data Analysis & Frequencies

Demographic

Subject

Frequency

Percent%

Gender

 

Male

Female

91

132

40.8

59.2

Age

 

 

Below 18

18-27

28-37

38-47

48-57

 

4

191

14

6

8

 

1.8

85.7

6.3

2.7

3.6

 

Education

 

High School

Diploma

Undergraduate (Degree)

Post-graduate (Master)

PHD

Others

13

37

157

5

5

6

5.8

16.6

70.4

2.2

2.2

2.7

Occupation

 

 

Student

Government officer

Private company employee

Self-employ

163

20

26

14

73.1

9.0

11.7

6.3

Income

 

Below RM1000

RM1001-RM2000

RM2001-RM3000

RM3001-RM4000

RM4001-RM5000

Above RM5000

153

25

16

13

7

9

68.6

11.2

7.2

5.8

3.1

4.0

Location

 

Rural

Sub Urban

Urban

23

50

150

10.3

22.4

67.3

Status

 

Single

Married

Divorced

197

25

1

88.3

11.2

4

Smartphone Brands

 

Iphone

Samsung

Huawei

Oppo

Xiaomi

Redmi

Poco

Realmi

Vivo

Black shark

ROG phone

Iphone, Redmi

Iphone, Samsung

Iphone, HTC

Iphone, Vivo

Iphone, ROG phone

Iphone, Oppo

Iphone, Realmi

Iphone, Huawei

Huawei, Oppo

Huawei, Xiaomi

Huawei, Poco

Xiaomi, Realmi

Oppo, Redmi

Xiaomi, Redmi

Samsung, Huawei, Vivo

130

16

12

9

6

6

2

3

10

1

1

3

6

1

2

1

1

4

1

2

1

1

1

1

1

1

58.3

7.2

5.4

4.0

2.7

2.7

9

1.3

4.5

4

4

1.3

2.7

4

9

4

4

1.8

4

9

4

4

4

4

4

4




PLS ALGORITHM 


Diagram, schematic Description automatically generated


BOOTSTRAPPING 


Diagram, schematic Description automatically generated




Comments

Post a Comment

Popular posts from this blog

BACK TO THE FUTURE: DETERMINATION IN NEW ERA OF TECHNOLOGY

Image
About Us. Hi, we are from Seminar class and supervised by our lecturer, Assoc. Prof Dr. Ilham Sentosa Anwar Malik. This task given to us to presenting a research framework about customers purchase decision towards smartphone in Malaysia. We hope, you will be happy reading our blog :) thank you 💗 LECTURER :  ASSOC. PROF DR. ILHAM SENTOSA ANWAR MALIK      We want to give appreciation thanks to our lecturer for being such a good lecturer. We are always excited to attend your lecture because we  are sure that we are going to learn about something new and interesting which we did not ever could imagine we would learn during learning this subject. The excitement of applications like SPSS and SmartPLS. Thank you for give us more knowledge about Seminar.    PROFILE OF THE AUTHORS NAME: KAY AMIR ASYRAF BIN KAMARUDIN ID NUMBER: 62214119345 NAME: MUHAMMAD TAFHIM BIN MOHD TAINUN ID NUMBER: 62212119635 NAME:  NURUL BATRISYA PUTRI BINTI A...
Read more

METHODOLOGY

                                                                   Research Nature : to define the Quantitative Methodology using survey.  To discuss: Positivism Paradigm  To  discuss: Descriptive Research approach.    Hy1. There is an effect of brand awareness on the consumer purchase decision of smartphone user.    Hy2. There is an impact of brand quality on the consumer purchase decision of smartphone user.    Hy3. There is a relationship between brand loyalty on the consumer purchase decision of smartphone user.    Sampling Techniques This study employs a convenient random sampling approach among Malaysians using an online platform , through WhatsApp and Facebook. 200 respondents to investigate customer buying decisions. 
Read more