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BACK TO THE FUTURE: DETERMINATION IN NEW ERA OF TECHNOLOGY

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About Us. Hi, we are from Seminar class and supervised by our lecturer, Assoc. Prof Dr. Ilham Sentosa Anwar Malik. This task given to us to presenting a research framework about customers purchase decision towards smartphone in Malaysia. We hope, you will be happy reading our blog :) thank you 💗 LECTURER :  ASSOC. PROF DR. ILHAM SENTOSA ANWAR MALIK      We want to give appreciation thanks to our lecturer for being such a good lecturer. We are always excited to attend your lecture because we  are sure that we are going to learn about something new and interesting which we did not ever could imagine we would learn during learning this subject. The excitement of applications like SPSS and SmartPLS. Thank you for give us more knowledge about Seminar.    PROFILE OF THE AUTHORS NAME: KAY AMIR ASYRAF BIN KAMARUDIN ID NUMBER: 62214119345 NAME: MUHAMMAD TAFHIM BIN MOHD TAINUN ID NUMBER: 62212119635 NAME:  NURUL BATRISYA PUTRI BINTI AZMEE ID NUMBER: 62212119155 NAME: NURUL TASNIM HUSNA BT MOH

METHODOLOGY

                                                                   Research Nature : to define the Quantitative Methodology using survey.  To discuss: Positivism Paradigm  To  discuss: Descriptive Research approach.    Hy1. There is an effect of brand awareness on the consumer purchase decision of smartphone user.    Hy2. There is an impact of brand quality on the consumer purchase decision of smartphone user.    Hy3. There is a relationship between brand loyalty on the consumer purchase decision of smartphone user.    Sampling Techniques This study employs a convenient random sampling approach among Malaysians using an online platform , through WhatsApp and Facebook. 200 respondents to investigate customer buying decisions.